ERICSSON

BE THE ONE WHO DID

"Be the one who did" is a campaign about aspiration and reciprocity in a world where anyone can be the one to be a global change maker. By using genuine Ericsson employees as the foundation for the film, we investigated what drives them both in life and at work to find out what makes a real change maker. Filmed between the US, Sweden and Germany.

Agency:

Creative:

Director:Jens Löfgren

Production:Valtech_Radon

Producer:Gabrielle Riggir

Editor:Petrus Lidbeck

Ericsson Be the one who did
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Gabrielle Riggir