This manifesto film was created as an early pilot teaser to a new communication concept for AEG kitchen appliances called Taking Taste Further. The intention was to communicate their positioning in high-end consumer kitchen appliances by creating content that highlighted cutting edge technology, techniques and concepts throughout the chain of food preparation, from sourcing, storing, preparing and serving ingredients. This film was designed to offer a sneak peek into the backbone of the entire concept before later introducing exciting collaborations with some of the most respected voices in the professional industry in order to bring these ideas into the home.