With more than 100 years of history behind them, Electrolux wanted to honor both their Swedish heritage and attention to detail, as well as the far reaching impact they have had on people throughout the world. In this brand manifesto, they tasked us with creating a film that captured real human experiences from all walks of life globally. We worked with over 20 amateur and professional collaborators worldwide to bring together a film that truly captures the essence of humanity and their joint connection to the inventions of Electrolux.